Most internal comms teams have a tough enough job aligning employees. But what if the people wearing your brand don’t actually work for you? In this episode of Masters of Comms, we sit down with Stacie Barrett, Director of Internal Communications at Domino’s, to unpack how the global pizza giant keeps franchisees, frontline workers, and corporate teams aligned—even through massive transformations. It's the perfect episode to learn how to cut through the noise and drive real engagement.
Stacie advised us to read "How the word is passed" by Clint Smith.
00:00 Welcome to Masters of Comms
00:58 Introducing Stacie Barrett
02:52 Evolution of Internal Comms at Domino's
04:04 Engaging Franchisees and Frontline Teams
07:36 The Pizza Turnaround
13:00 Post "Pizza Turnaround" Strategies
15:44 Key Lessons for Internal Comms Professionals
17:23 Final Thoughts and Recommendations
19:39 Conclusion and Farewell
